Druk My Niet wine farm outside Paarl, wanted to combine their love for art and wine with their new range of estate wines. The concept of choosing an artist on an annual basis to design a theme for the 3 estate wines was developed. We’ve helped Druk My Niet to implement this concept and on Thursday 5 May, the Find Art Collection was launched.

The choice for the 2011 collection was Rene Twigge who recently participated in the Design Indaba. She used digital artwork with bright and neon colour pallets that perfectly reflected each wine.

The Find Art Collection of wines consists of 3 separate red varietals, namely:
Cabernet Sauvignon 2009 (Gold Wine Trophy winner), Cabernet Franc 2009 and Malbec 2009

For more information on the farm and their wines, you can visit them at www.dmnwines.co.za or contact them on 021 868 2393.

 Southern Diesel Services is a Zimbabwean run company that is focused on the industrial market. When they decided to move into the commercial market, they needed a visual brand identity to compete with all the major players.

Bridge was commissioned to develop the visual concept. We advised SDS to just use Southern Diesel as brand name and developed a differentiated identity that is relevant to the space they will compete in.

Bridge helped Daisy Floral Art to create a new web experience for their customers. It is a strong image driven website that includes a wordpress blog to showcase recent projects. www.daisyfloralart.co.za

Dorothee Kirchner (owner), Rene Twigge (artist), Abraham De Klerk (winemaker) en Georg Kirchner (owner)

Druk My Niet, a wine farm just outside Paarl, launched their Find Art Collection on Thursday 5 May. We helped Druk My Niet with the setup of the Find Art Collection. On an annual basis one artist will be chosen to do the artwork for the three estate wines.

Georg Kirchner, owner of Druk My Niet, explained that through this wine collection the farm will be able to support and promote local artists.

The choice for the 2011 collection is Rene Twigge who recently participated in the Design Indaba. She used digital artwork with bright and neon colour pallets that perfectly reflected each wine.

The Find Art Collection of wines consists of 3 separate red varietals, namely:
Cabernet Sauvignon 2009 (Gold Wine Trophy winner), Cabernet Franc 2009 and Malbec 2009

Customer experience is one of the key pillars of your brand’s identity. The way customers get hold of you or to get information from you, all form part of their perception of your brand. As simple as it sounds, you must make it easy for customers to do business with you – something that a lot of businesses get wrong.

Lower the barriers to purchasing from you. A great way to test this is to pretend you are a customer trying to buy from your own company at least once a month. What, as a customer, would you change? Another way to lower buying barriers is to simply ask your best customers how you can make doing business with you easier.

You’re welcome to contact us for advice on customer journey development.

As business owner you want to take every opportunity to let people know what you do. It is important to place yourself in networking situations. Create a 30-second introduction for your business. People don’t want to listen to you trying to explain what you do. If you can pitch your business in 30 seconds people will get it quicker and remember it longer. Word-of-mouth is the best form of advertising. Give people a simplistic introduction to what you do and they will spread the word much easier.

Herewith some things you need to address in you introduction:

• What is the business called?                
• What is the focus of your business?                     
• How are your products/services changing people’s lives?   

It’s taken us a few months to get our new website up and running, but now things will happen much quicker.

We developed this site to keep our clients and potential clients informed as to what is happening at Bridge. The site was built in WordPress, giving us flexibility to adapt our site to the ever changing web experience.

Our intention is to start blogging about experiences in the brand industry, the SME environment and tips on building stronger brands. We hope you enjoy your visit and wish to see you on a regular base.

Petrus & Jacques

Bridge developed a new look & feel for Vrede en Lust to enhance their online presence.

www.vnl.co.za

We helped Influence to develop their brand identity and visual identity.

Bridge developed the brand identity for MacMar. MacMar is a sports company situated in      Cape Town that service schools and clubs in South Africa with quality sporting gear and world class skills development. They started with water polo and soon extended their services to other aquatic and field sports. Their identity had to be generic enough to fit in with any sporting code and level of participation.