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| Willie Engelbrecht Lifestyle Centre |
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As Willie was at the peak of his career, so he is today with his business – always striving to be the best and constantly moving forward. The Willie Engelbrecht Lifestyle Centre is currently the best-stocked bike shop in South Africa.
Our mission with the new website is to create a community of brand-loyal cyclists. As the only medium of communication outside the shop, we are busy creating an ongoing campaign to increase the number of Willie Engelbrecht fans.
By investing in their brand, Willie and John will enhance brand awareness and develop stronger brand equity. Our database marketing will kick off from the end of May 2008.
www.willieengelbrecht.co.za
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